Officially an Award Winning Salon!
The Aveda Autumn Equinox event at Amber Lakes last week, was a truly spectacular and exclusive gathering. In a rare occurrence, core members of the Aveda family from around the world, came together in one location to celebrate the brand’s artistry and commitment to sustainable beauty. Guests (including us lucky Strands girls!) were treated to an truly inspiring day brimming with creativity, conversation and how can we forget….cocktails!
The event featured live performances by Aveda’s renowned creative team, who took to the stage to showcase their artistic talent in cutting-edge hair styling. With Autumn as the obvious theme, the team focused on rich, seasonal colours, offering a variety of unique and high-end looks. We watched in awe, as stylists meticulously cut and styled hair, all while sharing the inspiration behind their designs and the techniques they used. Aveda’s team also shared the formulas for achieving certain hair colours, which the audience could then take back to salon and recreate!
A key highlight for us all, was the presence of Aveda’s Global Brand President, Shane Wolf, whose career has made him a pivotal figure in the beauty industry. Shane delivered an inspiring speech focusing on his takeover from founder, Horst Rechelbacher, that resonated with Aveda’s commitment to environmental responsibility and innovation. Also in attendance was SVP, Amanda LeRoux and Laura Maxwell, Head of the UK and Ireland for Aveda, who further reinforced the brand’s commitment to local salons and their impact on the industry. Iconic stylist, Antoinette Beenders, Aveda’s Global Creative Director, was another star of the event, presenting stunning, avant-garde looks that pushed the boundaries of beauty. Her leaf creation (quite literally a leaf in a ponytail) in particular, was one of our favourite’s!
Themed cocktails based on Aveda’s signature products and values were served throughout the evening, alongside a fully vegan menu for breakfast, lunch and dinner that aligned with Aveda’s core values of sustainability and clean beauty. Respect to them for staying true to their core mission statement and ethical beliefs in ALL areas of work, especially at an event such as this where you’re catering for large numbers.
The evening culminated with a special award presentation to a few chosen salons. One being little old Strands from Spalding, a salon that has been loyal to Aveda since its opening, almost 28 years ago. Sharon, was thrilled and surprised to accept the award, marking a true milestone in her career and the salon’s journey with the brand.
Such an unforgettable day with our Aveda family which we are very proud to be a part of!